Privacy Policy

Compliance and Data Protection

At PetLore, we are committed to ensuring full compliance with all applicable laws and regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We prioritize the protection of your data and privacy, implementing industry-standard security measures to safeguard your personal information.

Our data protection framework is regularly reviewed and updated to align with evolving legal requirements and industry best practices. We maintain appropriate technical and organizational measures to ensure a level of security appropriate to the risk of processing personal data.

All employees and contractors who handle personal data on behalf of PetLore are bound by confidentiality obligations and receive regular training on data protection principles and procedures.

Data Collection and Usage

We collect, store, and process personal information strictly in accordance with legal requirements and ethical standards. The types of personal data we may collect include:

• Contact information (name, email address, phone number, physical address)
• Payment information for processing transactions
• Pet information (name, breed, age, health history)
• Service preferences and purchase history
• Website usage data through cookies and similar technologies

This information is used to:

• Provide and improve our products and services
• Process transactions and deliver orders
• Schedule and manage appointments
• Communicate with you about your account or transactions
• Send promotional communications (with your consent)
• Analyze website usage to improve user experience
• Comply with legal obligations

We never sell your personal data to third parties. Data may be shared with trusted service providers who assist us in operating our business, conducting our services, or serving our users, so long as those parties agree to keep this information confidential.

Data Retention and Security

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, and whether we can achieve those purposes through other means.

We implement appropriate security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information. These include:

• Encryption of sensitive data in transit and at rest
• Regular security audits and vulnerability testing
• Access controls and authentication procedures
• Employee training on data protection
• Incident response plans

While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. In the event of a data breach that affects your personal information, we will notify you and the appropriate authorities as required by law.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience, analyze trends, administer the website, track users' movements around the website, and gather demographic information about our user base as a whole.

You can control the use of cookies at the individual browser level. If you reject cookies, you may still use our website, but your ability to use some features or areas of our website may be limited.

We may partner with third parties to either display advertising on our website or to manage our advertising on other sites. These third parties may use cookies or similar technologies to gather information about your activities on this website and other sites to provide you advertising based on your browsing activities and interests.

Third-Party Links

Our website may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information.

If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us so we can take necessary actions.

Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.